As a dentist your online reputation is your largest asset in your dental practice. Management of your reputation should be at the top of your list in regards to your marketing program.
People are searching online, and reading reviews before they make their decision. If you have a negative review, or no reviews, you will not get the phone calls. Your competitors will. People trust reviews online as much as personal recommendations.
We have had dozens of dentists come to us desperate to fix their bad reputation. They all had negative reviews online and were losing new patient opportunities right and left. We know how frustrating this is, and that's why, when we help them fix it, it gives us great pleasure to know their phone is ringing once again.
Google Plus Local
This is the big game in town now. Google owns search, and they're trying to get everyone into their own platform with Google+, Gmail, and now Google Plus Local, which is their business listings that are linked to the maps on the first page of nearly every result.
When you see these listings, you'll also see link showing the number of reviews that business (or dental practice) has. Many have none, but most now have 3-5. You can click on that link and read what patients have said about the practice.
This can be very good, or very bad. You see … if you have even one bad review they are gone. They will move onto the next dentist and read theirs. If they have all positive ones, they get the call. You lost the opportunity.
Yelp has also become a big player in the online review sector. They have millions of people writing reviews of local businesses, so they have a lot of power in the search results.
Many times when you do a search, you'll see a yelp listing. When you click on it, it will typically take you to a business listing where you can read what people are saying.
Again, if it's bad things they are saying, they will hit the back button, or stay on yelp and read the next listing.
How To Get Positive Reviews
1. Give great service. This may sound like a no-brainer, but how many times have you gone to a restaurant, dry cleaners, dentist and had a bad experience. We've all had this happen. Well now, we just go to Google or yelp and write a review which is a killer to the business.
2. Your front desk person is a key team member in your practice. She / or he can make or break the interaction. They need to smile, be friendly, and treat the patients like they would their family. When they do, you will get positive reviews, which will boost your rankings and get your phone ringing.
3. Follow up. How many times have you heard from your dentist after the appointment? I can say only once, and that was with my new dentist. What did I do? I wrote him a glowing Google AND yelp review. He will benefit from my review, I can reassure you.
Apply the above tips, and you'll be on your way to a 5 Star Reputation.